black hair industry statistics 2020 uk

With no nationwide legal protections against hair . Conversely, in America theres a whole cult around Afro hair with proper care routines available at the hairdressers, its the same in London. Image used under license from Shutterstock. Heres what our research revealed: Its a well-known fact that black consumers punch well above their weight class when it comes to personal care spending. ATH Investigates, Natural Hair Care Guide and Products to Fight Humidity, 12 Edgy Ivy League Haircuts Seen at Fashion Week, 7 Different Ways to Style Twist Hairstyles for Men, 15 Sweet and Striking Shades of Honey Brown Hair, Understanding Why the Appropriation of Hair Ingredients is Culturally Wrong, 8 Shampoos for Straight Hair that Add Body and Shine. This outcome would result in a CAGR of 9% for the industry. However, the majority still show a preference for straight hair. The worldwide cosmetics market will likely reach $582.4 billion by 2027. Each brand has its own way of selling their products successfully! Learn the facts about the preferences of black hair industry consumers below. I'm Athena, your personal Hair Assistant. However, many big chains of hair shops that cater to us are not Black-owned. Is this OK with you? There is such a lack of cosmetology schools in France. I want to spend on Black businesses, she said. What Rihanna did with Fenty Beauty was heading straight into the mainstream by allowing consumers to find the right products that work for any skin tone, type, complexion etc. (CommonThread) According to experts, online sales channels will grow by 4.8% come 2023, whereas offline purchases will decrease by 1.3%. Something's not quite right. In 2017, the sales value of relaxers in . 41. Even as many stylists see the new industry standards as significant, others worry that the change could take customers from existing Black-owned salons. Masculin black hair care is also a huge market to dive into. The Asia Pacific region, including China, has the biggest beauty industry market share, at 46%, followed by North America at 24%, and Western Europe at 18%. In 2019 and 2020, SheaMoisture led sales in the hair relaxer segment of the black hair care market. The global natural hair care product market was valued at USD 8.74 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 4.7% from 2020 to 2027. There were few magazine advertising spreads nor platforms, so there was no need to think about a communications budget. There was amassive growth of 54%in the number of hairdressing, barbering and beauty businesses across the country over the five years up to 2020. According to the [210+ Pages] research report; the global Spas and Beauty Salons Market in 2019 was approximately USD 144.48 Billion. Theyre able to relate to the natural hair women as well as the relaxed hair one, the one that wants to dye her hair red or the one that wants to keep it curly. Studies show that black consumer spending increases with the number of black hair and beauty products available. Brushing back the coils of her twist-out, Ms. Tomlinson said it had taken too long for broader society to recognize Afro hair as beautiful and worthy of care. LEEDS, England The purr of the gold clippers breaks the silence inside the Piranha Hair Studio as Qasim Sajjad teaches a lesson on how to cut Black hair. The last bastion of racial segregation lies in beauty products and hair salons. Now things have changed, as more thought goes into deciphering digital, marketing and event planning budgets by country or zone. Godrej, Great Lengths, and Evergreen Product Group. There is a lack of clean products in the natural hair care market than in any other hair market. The geographical breakdown goes like this: North East 2,020North West 5,425Yorkshire and the Humber 3,690East Midlands 2,980West Midlands 3,815East 3,875London 7,015South East 5,425South West 3,110Wales 2,155Scotland 3,810Northern Ireland 1,560. No such thing as bad publicity? In 2018 the Black hair care industry raked in an estimated $2.51 billion, as Black consumers have . Welcome aboard. Hair extensions have remained extremely popular among many high-profile black women, such as Janet Jackson, Black hair is very diverse, and there are no limits to the type of texture, People that have fine, thin hair have always searched for a way to naturally grow, In 2021, its increasingly common to see black men and women sporting natural hairstyles. Detailed research and segmentation for the main products and markets. That's a sharp fall of more than 30% compared to the 10,000 starting a course in 2018/19. One certification organization, Qualifi, has started requiring graduates to demonstrate competence in working with textured hair. 19. SOURCES: Grand View Research, afrolovely, ESSENCE, statistica, Treasured Locks, CNBC, MarketResearch.Biz, AskWonder, perception.org. 8. In the US alone, black consumers spend over $1T each year, and a significant amount of that spending goes toward hair care products. They understood that there was something at stake in the natural hair movement, but they didnt know how to go about it properly as they used the same trite strategies. 14. The state of the ethnic hair care market is this. During COVID-19, black women were 2.4 more likely than white women to purchase hair treatments. Beauty industry giants are now at a crossroad, either they will fully embrace natural hair care products or they wi. There is also concern that changing the training standards could take customers from existing Black-owned salons. SoftSheen-Carson Dark & Lovely Healthy had the second-highest ethnic hair product sales in 2014, bringing in $9.6M, followed by Africas Best ($8M), Lusters Pink Smooth Touch ($7.3M), and African Pride Olive Miracle ($7M). "They'll be end-to-end distribution for hair products and extensions, and more black-owned beauty . 5. 40% of respondents said they were intending to grow their business. Permanent waves & texturizers were the second most common service provided by black hair stylists at around 62% of services provided. The black hair care industry generates billions but the US is missing out on the market. And of course, much more. If you continue to use it, we will assume that you accept the use of cookies. Beauty Sales. A huge trend in retail in the last few years has been demand for organic and clean beauty products. Its not a country of early adopters, but once youve got them hooked, they are in it for the long haul for several generations to come. Mr. Swarry predicted that broadening training would be challenging. Most of the natural hair care products contain . 1% of Black British women buy haircare products at supermarkets, compared to 35% of African American women, 13% of Black European Women, and 30% in the rest of the world. 4. The Natural Hair and Loc Bar in the Brixton area of London. Do you think that by acquiring Carols Daughter, LOral finally understood that there was something to gain from the natural hair movement? Product offerings that were once centered on hair relaxers have given way to natural hair care products thanks to the natural hair movement. Styling products are only 16% of the total hair care market, but black people spend 35% of their hair care budgets on styling products. However, they will become the fasting growing region from 2019 to 2023. 13. WHATS THE STATE OF BLACK HAIR CARE MARKET IN 2020? The French West Indies are already market leaders for locs and natural hairstyles, but theres currently no beauty conglomerate that is seriously looking into this segment. Total global cosmetic sales in 2020 was a whopping $483 billion. Millennial naturalistas have more positive attitudes toward textured hair than all other women. Natural hair care made up 8.74 billion of the global hair care market in 2019, 2. 43% of black women say they use 5+ hair products. COVID Recovery; Improvements to education and training ; . Ethnic hair and beauty brands market their products toward black consumers. 38% of black hair consumers express a desire to try new styles. 84% of black women say they prefer hairstyles they can do at home. After working for two major marketing agencies, she now uses her marketing prowess to create helpful advice, tips and blogs for our audience. 2. More than half of black women have been unsuccessful in finding hair products suitable for their hair. Incorporate elements of "fun" and self-care into wash-day rituals. The natural hair care market is estimated to have a growth rate of 4.7% annually from 2019 . 85% of women color their hair at least once every eight weeks. 1 in Britains singles chart, opened a salon in the Brixton area of South London after being given a botched hairstyle. (Franchise Help) Most of those employees consist of cosmetologists, barbers, and hairdressers, with more than 650,000 employees altogether back in 2014and growing. There are also three types of stores: the boutique or concept store that will be attentive towards the merchandising, product selections, in-store design and layout and customer service like Les Secret de Loly or Provial Cosmetics. The main market driver for the growth is the increasing frequency . Black women are more likely to report spending more money on products for their hair than white women. This. About 57% of nail technicians are self-employed, meaning approximately 43% are in employment. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 70+ Key Hair Weave Industry Statistics & Facts, 100+ Hair Extensions Industry Statistics & Facts in 2023. According to one survey, the country has just 314 Afro hairdressing salons out of almost 45,000 registered hair and beauty salons. There was a point where panic reigned among the leading brands of that time because they didnt know what to do anymore since women for the most part no longer wanted their hair relaxed. Black women monetarily dominate the hair industry in the UK - accounting for 80 % of total hair product sales. The number of people working in hair and beauty. 12. If you are curious about natural hair and the black hair industry statistics, we have them here for you. For example, Unilever recently acquired Sundial Brands, a portfolio of personal care companies targeted at the black hair and beauty market. Finally, theres a lack of hair care education in France: too many hair salons here dont know how to cater to kinky or natural African hair or how to cut it. The number of hair and beauty businesses in the UK. White women in the natural hair community are 3 times more likely to be neutral than white women towards black hair. Black dollars make up 85.7% of the ethnic hair & beauty market. Many of the women who work there are self-taught and are now being encouraged to broaden their skills with formal training. In 2018 and 2019, UK-based Superdrug saw an 80% increase in afro hair care product sales and became the countrys #1 afro product retailer after launching the Shades of Beauty campaign a few years earlier. SoftSheen-Carson, Africas Best, Lusters, and Dr. Miracles contributed the greatest number of top-selling ethnic hair care products in 2014. And, Did you know that the majority of US adults do not have straight hair? The market is expected to grow at a CAGR of 6% and is . It is estimated that 10 000 new products are introduced to the market annually. There is a common thread amongst the biggest American music stars lately: most of them originate from the Caribbeans Rihanna is from Barbados, Nicky Minaj from Trinidad, Cardi B from Dominican Republic and Trinidad. 5. Figure 31: Instagram post - Dove x Brother Vellies. We get to see ourselves.. There is no question that Black communities are underserved in Britain. They invest a lot in hair care but dont necessarily know how to get the best value for their money. The global natural hair care product market size was valued at USD 8.74 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 4.7% from 2020 to 2027. Industry market research reports, statistics, analysis, data, trends and forecasts. However, American hairdressers knew how to use and promote the line. Sign up to our newsletter and get exclusive hair care tips and tricks from the experts at All Things Hair. What are the specificities of the French, British and American consumer? The United Kingdom Hair Care Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. What are the brands that stand out today and how do they communicate their unique selling points? In the space of 20 years, the black hair care market has undergone a profound transformation. Yet it remains an open question whether Black women will generally want to be attended to by stylists whose hair textures differ from their own. The US is the leading country globally in the hair wigs and extensions market. Brazilian blowouts, press & curls, and protective hairstyles were the least-requested hair service in 2016, making up 15%, 255%, and 28% of services provided, respectively. Human hair lace-frontal wigs, bundles, frontals, and closures are available in three textures: straight, wavy, or curly. ll have to think of new products that will fill the billion dollar void leftover from hair relaxers. Experts estimate that the black hair market in the UK is worth 88M or over $120M. Thanks Mon-Fri, 9am-5pm, local rate & mobile friendly. Then theres the Asian corner shop that lacks merchandising, customer service, nice in-store layouts and sometimes the products themselves can be expired. Marvina Newton having her hair styled at Elite Hair Studio in Armley. All About Wavy Perm for Long Hair and 10 Styles to Try this Season, 33 Flattering Haircuts and Hairstyles for Round Faces, 13 Boho Box Braids and Twist Styles to Give You Wanderlust Vibes, 20 Side Part Hairstyles for Every Hair Length, 20 Shades of Brown Hair and How to Pick the Best for Your Skin Tone, Is Rice Water Good for Hair Growth? In America, approximately $19 billion is spent annually on hair while in the UK, 5.25 billion is the annual spend - and UK black women account for 80% of total hair product sales. With 24 product launches, Carols Daughter released the largest number of ethnic hair products from 2014 to 2016. Hair discrimination is rooted in systemic racism, and its purpose is to preserve white spaces. Distribution here is also complicated because there are too many networks, like for example in the distribution of hair extensions. South Korean businesses control 60%80% of the ethnic hair and beauty market. In some cities, merely getting an appointment can take weeks. The average hourly wage for employed beauty therapists in the UK is 8.60, according topayscale(14k - 23k annually). However, there is one woman who saw the tide turning, and today she finds herself at the center of a booming sector valued at around billions euros. This statistic represents the annual sales value of hair care products among African-American consumers in the United States in 2017, by type. Black consumers make up the bulk of spending. LOral s Mizani is a good example. Calma Ritchie, the owner of XL Hair Design in Bradford. Inquiry Before Buying. The black hair industry is worth an estimated 88 million, with black women spending six times more on hair care than their white counterparts. Australia's flower market size is valued at $864 million. The North East has the lowest number with 2,766 nail technicians. Black women perceive a social stigma against textured hair, substantiated by white womens devaluation of natural hairstyles. Black beauty needs to break the glass ceiling and head towards the mainstream. Its a more versatile way of being thats different from the archetypical church going boujee African-American woman that Beyonc represents with her safe honey blonde hair. 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With an annual growth rate of 4.75%, total revenue is expected to top $716 billion by 2025. 20% of natural hair product consumers express difficulty finding various products suited to their hair care needs. Anyone running their own hair or beauty business needs to think about getting the right insurance protection. When she suggested that trainees should learn to work on Black hair, her instructor said she could bring in only clients with normal hair to practice on. Black women spend the most (9x more) on natural hair care products than non-black consumers of all genders. Pointing to a nearby customer with a small blond Afro in Elite Studio in Armley, Ms. Newton said, My daughter gets to see that. 37% will only dye their hair at home. Black women experience high levels of stigma and bias because of their natural hair among white women. There were also over 110,000 manicurists and pedicurists, and more than 55,000 skincare . Hair care makes up 24% of the beauty and personal care industrys revenues. If relaxers do come back in vogue, it wont be for the same reasons : it wont be to normalise your hair style or to find work or because kinky hair is considered ugly. One client asked me Why dont you relax your hair anymore? It was so easy for them before. Hair salons in the United States generate about $44 billion in revenues each year. Over the last few decades, though, the movement to reclaim natural black hair has re-emerged. Fortunately, things are starting to change and black hair care brands can expedite this process by partnering with various hair salons. 20. Nevertheless, in 2021 the United Kingdom was among the leading cosmetic consumers in Europe. In the US, black consumers are 14% of the population but make up a disproportionate percentage of spending on hair and beauty products. Hair Salon Industry Statistics 2022 26. According to figures gathered byFuture In Beautyin 2021, 9.2% of nail technicians were entry level and 47.7% were in their early career. But inside the industry there is growing recognition that change is coming and is long overdue. Figure 29: Instagram Post - Rad Swan. Black women, a part of the natural hair community, express more preference for natural hair than black women not a part of the community. Today, there are over 3000 black hair care brands that have popped up, that more or less do the same thing, so it has become an extremely competitive and fragmented marketplace. In 2018, black consumers spent $473M on hair products, which is 11.3% of sales for the $4.2B hair care industry. The French African woman is very educated, cultivated and engaged. This was followed by hair colour appointments, with demand peaking for a full head of highlights or a balayage. Salon capacity fell to 70% of its pre-pandemic level due to social distancing and enforced closures. Anyways, to circle back to black British women, its a large diaspora: most of them have families in America or the Caribbeans, so theyre all interconnected and largely influence each other. If you dont understand the French mentality or have a strong network of relationships here its hard to find success. Black consumers in the US spend disproportionately on styling products. For product launches, Afro Hair and Beauty is more interesting because it has a strong network of distributors onsite, which isnt the case for NHA. In contrast to the hair and barbershop industry, nail businesses have a healthy influx of entry-level employees. Industry Statistics; Campaigning for you. The global black hair market was worth $2.5B in 2020. Research into the black hair market has revealed significant gaps in the types of products black consumers want and need. The number of hair salons in 2019 was 16,559, a 21% increase over five years (NHBF). Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here, The market is performing well overall because there is still a big demand, however its not doing as well as a couple years back, when there was a real frenzy from consumers who were purchasing the latest products at the height of the natural hair movement. Natural hair consumers have become ingredient savvy and avoid picking products with sulfates, parabens, mineral oil, and alcohol, thus boosting the demand for natural hair care products. The natural hair movement died out as black people entered corporate workspaces in the 1980s. 20% of black consumers say they have a hard time purchasing a variety of products because there arent enough to suit their needs. Today, there are over 3000 black hair care brands that have popped up, that more or less do the same thing, so it has become an extremely competitive and fragmented marketplace. Then they acquired Soft Sheen Carson who carried the brand Dark and Lovely in the early 2000s and Carols Daughter in 2014. In 2018, black consumers spent $473M on hair products, which is 11.3% of sales for the $4.2B hair care industry. Figuresshow that the South East has the greatest number of nail technicians in employment (17,440), higher even than London (14,882). Return to normality sees online sales dip Figure 18: UK retail value sales of women's haircare products, by retail channel, 2020 and 2021; On-trend brands help retailers remain relevant; Value perceptions boost . 65% of people who worked in beauty in 2020 were self-employed (up from 57% in 2019). The haircare and beauty industry is dynamic and continues to grow at a rapid pace. The US hair care sector is worth more than $83B, making it the largest hair care market in the world. 42. In London for example, you can go to Josh Hair to learn everything you need to know about hair styling. Currently, the market is about $1.5-2.0 billion/year in the United States. The market research report includes: Historical data and analysis for the key drivers of this industry. LOral is a conglomerate that was never really interested in the black beauty market in the first place until they created Mizani in 1991. After years of strong growth, the UKs Covid-19 pandemic naturally hit the hair and beauty industry hard. Carmen Maingot, a Black entrepreneur, is believed to have opened Britains first hair-straightening salon in Londons North Kensington district in 1955, when Black women in Europe often straightened and styled their hair to meet European beauty standards. 22% of those women will only have their hair colored in a salon. Shopping Habits. The revenue of the fragrance segment per individual was $29.22 in 2021. Households of low-income families make up 43.3% of the natural hair market spending. It is an unremarkable scene, except that the junior hairdresser is white. Salon turnover in different parts of the country. Other salons sometimes turn away Black customers, saying that their stylists are not trained to help them. 43% of black consumers spending in the US personal care market comprises black women. The NHBF reported that 60% of people working in hairdressing and barbering in 2020 were self-employed (up from 54% in 2019). Industry revenues are expected to recover to this pre-COVID high by 2022. Black men contribute 21.0% of spending on toiletries, spending $62M out of a total of $308.3M. One client asked me Why dont. African American and Hispanic shoppers drive the majority of US personal care sales, which includes black hair care sales. 17. Beauty industry giants are now at a crossroad, either they will fully embrace natural hair care products or they will have to think of new products that will fill the billion dollar void leftover from hair relaxers. 51% of black consumers use hair styling products, while only 34% of non-black consumers use styling products. Hairdressers also need to educate the consumer on how to use those products at home especially hair relaxers, because those can be the most damaging if badly applied. It depends on the country, but overall brands like Shea Moisture, Cantu, AS I AM, Activilong, Design essential and ORS are coming out on top. In Southeast London, Monique Tomlinson oversees Peckham Palms, an Afro hair and beauty hub. This is sure to be reflected by customer demand for similar styles of treatment in salons. Hair maintenance products help men and women uphold their hair . However, there is one woman who saw the tide turning, and today she finds herself at the center of a booming sector valued at around billions euros. To establish the current state of play, were taking a look at the latest hair and beauty industry statistics for the UK, as well as those for the last few years. At some point, theres a limit to what shea butter can do unless we want weaves to look like those in the 80s. Skincare and makeup for men is one of the fastest-growing trends in the beauty industry. In 2019, the global hair care industry saw revenues of $12.9B. 50% of black consumers say that their hair is central to their identity. For 2017, the England estimate (36.1 million tonnes) was . African-Americans possess $1.2 trillion in spending power, according to Nielsen and the Black hair care industry alone generates billions in annual sales, according to Essence . Up from $483B in 2020 to $511B in 2021 and with an annual compounded growth rate of 4.75% worldwide it's predicted to exceed $716B by 2025. Households of low-income families make up 43.3% of the natural . The average hourly salary for hairdressers in the UK is 8.57, according topayscale(13k - 24k annually, depending on experience). The hair and beauty industry is largely represented by small businesses: close to three-quarters of businesses employ fewer than five people, while 94% employ fewer than ten people. Because its cheaper and they have the infrastructure, the laboratories and the knowledge spanning over 50 years. Hair extension Market Size was valued at USD 6.8 billion in 2022. 12. Rising awareness of the benefits of natural hair care products is one of the key factors fueling market growth. In 2021, hair color sales grew amongst the black consumer base.

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