kpop fans demographics
We also offer combined rates with MusicThinkTank. Love that more females are listening to female groups. Here for the Music. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. account. The K-pop fans of America are disproportionately young, female, and multicultural the demographic of the future. This is unsurprising given its large multi-cultural population. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and there's always more to discover. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Because of the uniqueness of the videos, the audience has the freedom to create their own speculation towards the artists work. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. those military men are loyal fans lol, I clicked on this expecting lots of females buying Red Velvet and Mamamoo albums I definitely was not disappointed LOL. Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! So again pick an age. Culture Queen. Can ifans use melon? Business opportunities soon followed. name in many more countries and that they will gradually continue rising even higher," CJ wrote. K-pop is a genre of South Korean popular music. Visuals Visuals Visuals. However, the popularity of the kpop genre is that as been spreading across the nation. (February 14, 2022). As a Premium user you get access to background information and details about the release of this statistic. Explore the worldwide phenomenon of K-Pop as we answer the question: Why is K-Pop so popular worldwide? Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. As the K-pop fandom's political organization becomes even more mainstream,. Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. BTS's Jin updates his Instagram for the first time in 2023! While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. K-pop fan activism within the BLM movement emerges from this broader history. just 24% belonged to that demographic when tickets to the Map of . Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. Because most of kpop fans are tweens and teens. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). As for the occupation, most of them are students followed by nurses or caregivers. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Welcome back! Opinions expressed by Forbes Contributors are their own. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. Use Ask Statista Research Service, people who experienced South Korean cultural contents, Original question: Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. This statistic is not included in your account. According to this list, Brave Girls had the most male fans buying their album at 88.7%,and STAYC had the most females buying their albums at 76.9%. First was the young, diverse, and digitally native Generation Z coming of age. But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. You can also find the Tableau Public visualization dashboard Ive created to support this article. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. K-pop acts take up the three top spots on Billboard's Social 50 Chart. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Screaming Fangirl. In, Korean Foundation for International Cultural Exchange. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. can someone list what groups on the list? They appoint South Korean stars as brand ambassadors . 2. Figure 7: How long have you been a K-pop fan? Of course, there were a handful of idol groups who had an even number of males and females buying their albums. Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). A K-pop stan is simply an enthusiastic and active fan of Korean pop music (stan means ardent fan)often you'll see them on Twitter with their picture changed to one of their heroes. allkpop is a registered trademark of 6Theory Media, LLC. Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. First was the young, diverse, and digitally native Generation Z coming of age. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. Then you can access your favorite statistics via the star in the header. They run fan sites, create self-designed band merchandise and produce. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. (Normal here means they fall between the two red outer lines in the graph above.) In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. Fans recently crowdfunded around 3 million baht (around $95,000) to . ?Click to watch my newest video!https://www.youtube.com/. Engagement performance compares an artist's performance to other artists who have the same reach. Check out our five best free-to-play Kpop games made especially for KPop fans. to incorporate the statistic into your presentation at any time. But there are two acts, both K-pop, who leave the rest in the dust. Mamamoo arent on that list, but I know they have more female listeners too. Interestingly, are .. We can also see that K-pop gives a big influence in the US and Asia whilst it is still growing in Europe, Canada, UK, and Australia. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. account, CJ, says that there is a team of seven people who run the BTS on Billboard! That is about 15,000 more than expected for an artist with her 85 million followers. i can't read korean statistic alerts) please log in with your personal account. Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Finally, audiences who are 55 years old and above make up 2% of site traffic. So, whats the most favorite K-pop group based on this survey? Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. The main kpop fans are teenagers and young adults who are aged 16- 20 year old. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. It isn't just BTS fans who are this passionate. In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. However, Africa is completely ignored in the discussion. ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. Learn more about how Statista can support your business. BTS always seem to do better and better after each comeback, especially on the charts. Spanish tracks and collaborated with local artists. You'll see that there is a near-linear relationship between followers and mentions. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. As soon as this statistic is updated, you will immediately be notified via e-mail. "Popularity of South Korean pop music (K-pop) worldwide in 2021." The country has no comprehensive anti-discrimination laws to protect LGBTQ South Koreans, and. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. Top 15 Instagram Updates By K-Pop Idols (1st Week Of March 2023), 18 Pairs Of K-Pop Idols And Korean Actors Who Have The Cutest Friendships, K-Pop World Tour Guide And Schedule (March 2023), [Update] March 2023 K-Pop Comeback/Debut Schedule, 6 Female K-Pop Idols Who Share The Name YuNa, Hanteo Music Awards 2022: Results And Winners, Top 33 Most Followed Korean Actresses On Instagram & Other Korean Actresses' Instagram, Top 34 Most Followed Female K-Pop Idols On Instagram & Other Idols' Instagram, 7 Female K-Pop Idols Who Look Stunning In The Hime Cut. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. What I did to clean the data are basically as follows: If you are curious to know more about how the data cleaning is done, please refer to this Google Colab Notebook. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. K-pop has always been associated with complex videos and memorable visuals. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. A paid subscription is required for full access. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. Korean Foundation for International Cultural Exchange. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. For an artist with Exo's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits.
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